Personalized News App Zite Comes To Android

Anthony Ha

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and random startups. Previously, he worked as a staff tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... → Learn More

Thursday, March 29th, 2012
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Zite, the newsreading startup acquired last year by CNN, is launching its Android app today.

Co-founder Mike Klaas demonstrated the app for me earlier this week. The interface and features should be pretty familiar to anyone using the previous versions. You enter your Facebook or Twitter information, then Zite brings up a stream of stories that are likely to interest you. You can improve the app’s understanding of your tastes by hitting the thumbs up or down button for each article. And you can import your account if you’ve already set one up on a different device. (Klaas says there’s a fair amount of overlap between iPhone and iPad users, but he’s not sure whether that’ll be the same with Android — “The question is, what tablet do Android users use?”)

The new app integrates with Android’s sharing features, making it possible to hit one button and share via pretty much any method or social network you want.

For a relatively small company, Zite has been moving pretty quickly onto new devices. It launched on the iPad, then released its iPhone app in December of last year. Flipboard, on the other hand, has a larger team (Klaas says Zite runs as a largely independent unit inside CNN and currently has 11.5 full-time employees) and is currently available only for the iPad and iPhone.

Klaas says that one of Zite’s advantages is that “although we try to have a really good, clean UI, that’s not the value proposition.” Instead, Zite’s focus is on searching far and wide across the Web for news stories, and delivering genuinely personalized content — technology that carries over onto any platform.

You can download the Android app here.


Company: Zite
Website: zite.com
Launch Date: March 9, 2011

Zite is a personalized magazine for the iPad, iPhone, and HP Touchpad that gets smarter as you use it.

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Company: CNN

CNN Provides news that can be obtained on just about any other network. I will write a short opinion in hope someone will take notice and decide it’s time for real change. I have been watching news for ten years, everyday, hours of news, everyday. The real answer the ratings are down is because CNN doesn’t care about the news anymore. War; this is how I came to know CNN. Bernard Shaw, risking his life to bring the America coverage of...

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Person: Mike Klaas
Companies: Worio

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