Fab.com Teams Up With Madonna For New Album Sale

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Monday, March 26th, 2012
mdna

Design-focused flash sales site Fab.com is debuting a new partner today—Madonna. The site is featuring a special offer for U.S. members today for Madonna’s new album MDNA. The album will retail for $7.99 (vs. $14.99 retail).

This isn’t the first time a music artist has partnered with a flash sales site. Norah Jones just debuted a new song off her latest album on travel site Jetsetter. Lady Gaga teamed up with Gilt for a curated sale, concert access and more.

Founder and CEO Jason Goldberg said this of the Madonna deal: At Fab, we strive to offer our members unique access to great designers and artists, both emerging and iconic…Thanks to the enthusiasm of our members, we’ve sold more than 1 million products already. Offering Madonna’s fabulous new album MDNA at $7.99, 47% off retail, is a big thank you kiss to our members for helping us get so far, so quickly.

The celebrity endorsement angle is another win for Fab, which just hit 3 million members and is exploding in growth since its pivot last year. Armed with over $40 million in VC money from Andreessen Horowitz and others; Fab has been on an acquisition spree and is projecting $100 million in revenue in 2012.


Company: Fab
Website: fab.com
Launch Date: February 2011
Funding: $171M

Fab is on a mission to help people better their lives with design. Fab was founded by serial entrepreneur Jason Goldberg, Bradford Shellhammer, Nishith Shah and Deepa Shah in February 2011 and launched on June 9, 2011. Fab’s headquarters are in New York. The company also has offices in Berlin, London and Pune. Over 6 million people around the world use Fab to discover everyday design products at great prices, to connect with the world’s most exciting designers, and to...

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