Redpoint eVentures Avoids The “Helicopter VC” Approach In Brazil, Announces New Investment

Anthony Ha

Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and random startups. Previously, he worked as a staff tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... → Learn More

Saturday, March 24th, 2012
Redpoint eventures logo

Earlier this month, Redpoint Ventures and BV Capital’s eVentures announced the formation of a new, joint firm in Brazil — called, somewhat predictably, Redpoint eVentures. Managing director Yann de Vries and founding partner Anderson Thees were in the Bay Area this week, so I had a quick talk with them about their plans.

Brazil’s startup ecosystem is taking off, but until now, Thees said VC firms have fallen into two camps. On the one hand, you have small, local firms, and on the other hand, you have “helicopter VCs” who have offices in Silicon Valley or elsewhere, and make their investments from afar. Redpoint eVentures, on the other hand, has the resources of an international firm, but Thees is also “Brazilian born and raised,” and both he and de Vries are based out of Sao Paolo.

“We do have a local presence and dedicated partners, but at the same time we do bring a very integrated and a global network,” Thees said.

International firms will probably find the “high-pedigree Brazilians who studied at Stanford or [Harvard Business School] and know the lingo,” de Vries said, but Redpoint eVentures’ local connections will help it find entrepreneurs outside that circle.

He also touched on one aspect of the global strategy that I wasn’t expecting — in addition to connecting Brazilian startups with international partners and customers, the firm is also looking for ideas that it can bring back to Brazil. So if there’s a new product that seems to be taking off in China, and it seems like it would also work in Brazil, Redpoint eVentures might put together a startup to pursue the idea locally.

The firm has announced four investments — Viajanet, Grupo Xango, Shoes 4 You, and 55Social. Thees and de Vries told me they have since made a fifth investment, in yet-to-be-launched jewelry site Sophie & Juliete.


Financial-organization: Redpoint Ventures
Website: redpoint.com
Launch Date: 1999

Redpoint Ventures has helped entrepreneurs build innovative businesses that defy convention, shape the future, and change the world. From early investments in industry pioneers like Netflix, TiVo, and Juniper to companies such as Right Media, Zimbra, Heroku, LifeSize, Danger, Fortinet, and Pinwheel, we stand behind our entrepreneurs helping them go all the way to the top. With our deep experience and focus on quality, we offer entrepreneurs a culture and approach that values mutual respect, meaningful relationships, and...

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Financial-organization: e.ventures
Website: eventures.vc
Launch Date: 1997

Founded in 1998 and built on a strong, shared culture of entrepreneurship, e.ventures is a venture capital firm with global scale. The firm invests out of dedicated funds in five geographies, namely BV e.ventures (formerly known as BV Capital), e.ventures Europe (formerly known as eVenture Capital Partners), e.ventures Russia, Infinity e.ventures (China and Japan) and Redpoint e.ventures (Brazil and Latin America). The e.ventures team has been investing in Internet companies for more than 15 years and operates as one...

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