Deezer came out well before Spotify appeared on the horizon – 2007 in fact – to disrupt the streaming music space, but it faces a problem. Spotify has sucked up a lot of air despite having less registered users, 15 million to Deezer’s 20 million. The again Deezer has 1.5 million paying subscribers when Spotify is over 3 million right now. What do they do next?
Deezer is fighting back, doubling down outside of the U.S. aiming to launch in 200 territories this year (most recently the U.K.), although not in the U.S., where Spotify just launched. Still, the Paris-based company today iterates on its product with the launch of an off-line mode which will run inside the browser. It is currently available on Chrome, and will be on other browsers very soon. Yes folks, that means you won’t need a desktop app, unlike Spotify. The announcement was made today at the London Web Summit by CEO Axel Dauchez.
The “off-line mode” allows Deezer Premium+ subscribers to download their music library to their computers and to access it offline
This could be an advantage. It’s an open standard so it will be easier for Deezer to integrate social media features (Facebook, Twitter, Last.fm…) and faster to iterate than a desktop app.
It will be interesting to see if this aids Deezer’s mission to be the music streaming service of choice for Rest Of World.
Deezer is a International leader in the streaming industry. It is a 100% web-based solution, instantly accessible with no need to download any software. This allows consumers to listen to music on any device (smartphones, tablets, TV, Cars…), at any time and anywhere, connected or not. With 18 million licensed tracks, and more than 30.000 SmartRadio channels, Deezer is set to become the number one destination for all music fans. Deezer is simple, intuitive and responds to fans...
Spotify has created a lightweight software application that allows instant listening to specific tracks or albums with virtually no buffering delay. It was launched in the fall of 2008 and had approximately 10 million users by September 2010. Spotify offers streaming music from major and independent record labels including Sony, EMI, Warner Music Group, and Universal. Users download Spotify and then log onto their service enabling the on-demand streaming of music. Music can be browsed by artist, album, record...
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