SXSW 2012

Austin, Texas | March 9 - 13, 2012

Robert Scoble Talks Startups And The Changing Face Of SXSW [TCTV]

Colleen Taylor

Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch and TechCrunch TV. Previously she worked as a reporter for GigaOM, the Financial Times’ Mergermarket newswire, and the semiconductor industry newsletter Electronic News. Disclosure: Colleen holds a small amount of shares in AOL, which were awarded as part of her employment contract with TechCrunch. She personally... → Learn More

Saturday, March 17th, 2012


Earlier this week, TechCrunch TV hosted a live show from the floor of the convention center at the South By Southwest Interactive conference in Austin, Texas and we were really pleased to have technology evangelist and early-stage startup hunter Robert Scoble as a guest. In case you missed the live show as it was happening, or were deterred by some audio issues that were happening at the time, we re-processed a few of the segments and the first one we’re posting is Scoble’s interview (FYI: my audio is still a bit louder than Scoble’s, so beware before you crank up the volume.)

Watch the video above to hear Scoble’s thoughts on how SxSWi has grown over the past decade from a few “geeks off in the corner” to a massive gathering, what technology he’s most excited about right now (Highlight gets a mention), his time on the StartupBus, why he’s still bullish on Google+, the kind of startup pitch he’s sick of hearing, and lots more.


Robert Scoble is an American blogger, technical evangelist, and author. He is best known for his popular blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft. Scoble joined Microsoft in 2003, and although he often promoted Microsoft products like Tablet PCs and Windows Vista, he also frequently criticized his own employer and praised its competitors like Apple and Google. Scoble is the author of Naked Conversations, a book on how blogs are changing...

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