Social media monitoring platform Brandwatch has raised $6 million from Nauta Capital and current shareholders, including PR distribution company Gorkana Group. Brandwatch’s system reads and summarizes what’s being said on the web about brands, people and products against defined keywords. The brands can then respond, but also analyze trends, campaigns and competitors. This is a space typically populated by the likes of Radian 6 and to some extent others such as Conversocial. Carles Ferrer of Nauta joins the board with colleague Al Sisto.
Brandwatch now plans to expand further in the the US and EMEA, Latin America and South East Asia. Currently it has 300 companies using its platform, including global companies like HSBC, DDB, Ipsos and Mediacom. Founded in 2007 by CEO Giles Palmer, Brandwatch is based in Brighton, UK, with offices in New York and Germany.
Palmer says “we started as a small bunch of geeks that lived by the sea with a passion for technology and innovation… The funding means we can focus on leading the market with innovative products and hire more of the right people.”
Nauta Capital manages three funds and has offices in Barcelona and Boston and has $230 million under management.