Everplaces Joins The Pinterest-For-Location Party

Mike Butcher

Mike Butcher is the European Editor for TechCrunch. A former grunge rock drummer, he became a long time journalist, and has since written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. Mike is also a co-founder and shareholder of TechHub, a co-working space/service/community with several locations... → Learn More

Thursday, March 15th, 2012
yourtravelog

We’ve long been used to book marking web pages, then ‘adding to favourites’ and more, but there is plenty more to be done in this space where location is concerned. Gogobot and Foursquare are doing it in travel and venues respectively. But try going back and finding where you’ve been on Foursquare for instance. There are plenty of location apps, but where’s the utility?

Everplaces is aiming to sort out this mess by making location more more useful. A closed stealth-mode beta has been out since December but now it’s open. You can download the iPhone app here.

Everplaces helps people keep track of places that are relevant and interesting to them, like a personal wish list or to-do list. You can save places directly from websites, import from the now defunct Gowalla and your Google MyMaps history. More integrations are planned.

PinDrop launched recently to let you create that map of places you have been or want to go. But Everplaces is aiming to move that conversation on with greater customization and the ability to categorise. They are the first out of the door while we wait for the likes of Katerina Fake’s Pinwheel to come out of beta, and a couple of others (as you can tell this space is hot).

Discovery is a big part of EverPlaces http://www.everplaces.com/explore) and you can follow people who interest you, Twitter-like.

CEO Tine Thygesensays: “We’re almost more Pinterest for places… we just don’t use those terms yet since we have more to build on the social and discovery side. Most people now use is as a personal tool. For example, I have a chef friend in NYC I follow for food, and a designer I admire I follow for art.”

Users can set places to private when they save them, or later on so their places don’t appear public. People checking a profile cannot see that person’s places unless they are friends.

It’s beating PinDrop to public sharing, but watch this space. As I said, it’s a hot one.


Company: Everplaces
Website: everplaces.com
Launch Date: 2011
Funding: $400k

Everplaces is creating the digital travel tool of the future. A community of travelers from more than 90 countries already share the best places and experiences the world has to offer. We believe people are individuals. That they are passionately different and they are best served with information that matches their personalities and interests. This requires a new form of travel tool. One that caters to the individual, not the mass. One that is current and dynamic, not just...

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