SXSW 2012

Austin, Texas | March 9 - 13, 2012

Trey Ratcliff On The Rise Of Social Photography [TCTV]

Colleen Taylor

Colleen Taylor is based in San Francisco where she is a reporter for TechCrunch and TechCrunch TV. Previously she worked as a reporter for GigaOM, the Financial Times’ Mergermarket newswire, and the semiconductor industry newsletter Electronic News. Disclosure: Colleen holds a small amount of shares in AOL, which were awarded as part of her employment contract with TechCrunch. She personally... → Learn More

Wednesday, March 14th, 2012


Trey Ratcliff, the travel photographer known for popularizing HDR (high dynamic range) photo techniques online through his very popular Stuck In Customs blog and more recently his own apps and Google+ page, was in his hometown of Austin, Texas this week as the South By Southwest Interactive conference descended on the city.

But Ratcliff didn’t avoid the SxSWi crowds like many native Austinites do. Instead, he teamed up with Google+ to host a photowalk that attracted hundreds of photo buffs keen to bring their online friendships into real life — it was an especially impressive turnout given the unseasonably chilly and rainy weather this past weekend. TechCrunch TV was there, and we were able to pull aside Ratcliff for an interview before the photowalk began.

Watch the video above to hear Ratcliff’s one piece of advice for casual photographers, why online social networks have been so good for photos, how his newest app Stuck On Earth is taking off, and his next big travel destination — he’s moving to New Zealand next week.