Prism SkyLabs, a cloud-based service that allows business owners to bring video feeds online, capture images from these feeds and share this data with consumers and the public, is announcing integration with Google+, YouTube and Picasa today.
Here’s how Prism Skylabs works: Most stores and restaurants have surveillance videos running 24-hours a day. Unless there is a theft or another crime that takes place in the establishment, this massive amount of surveillance video is unused. The startup allows a business to download free software that detects cameras or video on a network, and showcases a number of images of the space to the business. Similar to the way you can pull images from videos using a video editing software, Prism Skylabs pulls relevant images of your establishment and builds insightful visualizations from these photos, while protecting customer privacy.
For example, Prism Skylabs can extract a visualization that will show the path that people are taking in a store (which can help owners gain insight into the performance of design or display), a heatmap of bodies, a photo without any people in the store and more. And Prism Skylabs allows users to share and syndicate these photos directly from their platform to a business’ Facebook page, Twitter stream, website and Yelp profile. Today, the startup is adding the ability to add these photos to Google+, YouTube and Picasa, directly from the platform. Additionally, Prism Skylabs also allows users to monitor Google+ check-ins at their businesses.
The startup is also announcing a key hire from Google— Matthew Kovinsky as vice president of business development. Prior to joining Prism Skylabs, Kovinsky helped start the “Online-to-Store” initiative at Google, which helps multi-channel retailers measure the impact of online advertising on physical store sales. He also launched Google’s cost-per-acquisition affiliate advertising network and developed commerce ad formats for AdWords and AdSense.
Prism Skylabs, which launched at TechCrunch Disrupt last Fall, raised $1.5 million from the SV Angel, Yuri Milner, Eric Schmidt, Aaron Patzer, Brad Garlinghouse, CrunchFund and others.
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Prism Skylabs is the global leader in managing, analyzing, and optimizing offline commerce. Its unique cloud service transforms any video camera into a visual merchandising, auditing, and business intelligence tool that can be accessed from any device. Through Prism, businesses can measure offline conversion, understand long-term trends, and dig in to powerful analytics — from dwell to footpaths to product lift — using the cameras they already have. Prism Skylabs condenses customer interaction and movement into stunning imagery and reports...