PinClout, the analytics service for Pinterest whose name prompted a cease-and-desist letter from Klout, has renamed itself as PinReach.
Shortly after the service launched about two weeks ago, it received a letter from Klout’s attorney demanding that PinClout change its name because it was “confusingly similar.” When I spoke to co-founder Chris Fay last week, he said he would indeed be changing the name, mostly just to avoid a costly legal fight — but he and his co-founder were still settling on their actual choice.
Now Fay tells me that the name has been changed, and the website has been migrated over. (In a blog post, the team says it has been “working like rabid monkeys to ‘pin’ down a good replacement.”) PinReach seems like a good choice. It conveys a similar idea and even has the same number of letters. Meanwhile, the website tagline has been changed from “Discover your Pinterest clout” to “Pinterest Influence & Analytics”.
So there you have it. PinClout is dead. Long live PinReach.
Pinterest is a social networking site with a visually-pleasing “virtual pinboard” interface. Users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find interesting. The site has experienced rapid growth in recent months.
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