Sequoia-backed social ad startup Taykey is ready to look beyond Facebook.
Taykey says it looks at 40,000 data sources and automatically generates campaign keywords to help advertisers reach the audience they’re looking for, and respond in real-time to online trends. For example, if Paula Abdul does something newsworthy, then advertisers interested in reaching young music fans want to get in front of all those people who are about to start searching for Abdul-related content. So Taykey starts bidding on related inventory on Facebook — and now on the Google Display Network and on Twitter.
“Simply put, we use trends to make your shit perform,” says co-founder and CEO Amit Avner. “Whatever it is. Social, search, Display. Trends means new highly-relevant keywords that no one has, so you have less competition so it’s more efficient. And we fish where the fish are, so people are more attentive.”
Avner has actually been talking about cross-platform targeting since at least last year, but he says those capabilities didn’t go live until last week, and the company is running its first cross-platform campaigns this month.
Taykey’s advertisers include Pepsi, Sprint, GE, Victoria’s Secret and Warby Parker. Avner says the service improves ad ROI by 300 percent on average.
The company is also announcing two new advisers — Digg and Milk founder Kevin Rose, as well as Invite Media founder Zach Weinberg.
Taykey helps to make advertisers more real-time by delivering media based on what is topical for their audience.
Amit is the Co-Founder and CEO of Taykey, a trend-based advertising start-up. Taykey was founded in 2008, and is backed by Sequoia Capital and based in Israel. Amit was also the founder of bWitty / WittySearch a search technology company, and a boutique consulting agency. Amit founded bWitty at the age of 14 in Israel. As an engineer, gone business and product, Amit has broad experience in all stages of product development and managing turnkey software projects. Highly experienced in designing and...
Kevin Rose is a Partner at Google Ventures, where he primarily focuses on early-stage and seed investments. Prior to joining Google Ventures, Kevin co-founded Milk, a mobile application development company in San Francisco. Previously Kevin was the founder of Digg, and co-founder of Revision3, and Pownce (acquired by Six Apart). In addition, Rose is the founder of Foundation, a private newsletter and podcast, and formerly was co-host of the tech news podcast Diggnation.
Zach Weinberg most recently co-founded Flatiron Health with Nat Turner. Previously, Weinberg and Turner co-founded Invite Media, which was sold to Google in 2010.
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