Klout, the startup that measures influence on Twitter, LinkedIn, Google+, Facebook and other social media sites, is expanding the functionality of its Perks program. Klout Perks are exclusive offers or experiences, given as a result of your Klout score. For the first time, Klout is matching savings based upon a specific score.
The startup is partnering with flash sales site Gilt to allow Klout members to use their influence to receive a percentage off of their Gilt purchase that matches their Klout Score. For example, if your Klout Score is 81-100, you could receive up to 100 percent off of your purchase.
Klout and Gilt have also selected influencers across several categories, including fashion, interior design, social media, finance and parenting, and have asked them to curate a special sale to be featured across five of Gilt’s properties, including Men, Women, Baby&Kids, Taste and Home. Curators include Loren Ridinger for Gilt Women’s business, Art Jonak for Gilt MAN, Ciaran Blumenfeld for Gilt Baby and Kids, Erin Loechner for Gilt HOME and Pim Techmuanvivit for Gilt Taste.
It’s interesting to see Klout start matching scores with corresponding discounts. In the past, Klout has offered Spotify invites, free tickets on Virgin America, a laptop from Hewlett Packard and a weekend driving in an Audi A8. For Klout, it’s a way to engage brands with the platform, and connect to users.
Klout measures influence based on the ability to drive action across the social web. Any person can connect their social network accounts and Klout will generate a score on a scale of 1-100 that represents their ability to engage other people and inspire social actions. Klout enables everyone to gain insights that help them better understand how they influence others. Klout also provides people with opportunities to shape and be recognized for their influence.