Austin, Texas | March 9 - 13, 2012
Here’s one of the great things about South by Southwest: Everyone wants to launch a cool new product there. Here’s one of the worst things about South by Southwest: Everyone wants to launch a cool new product there.
That’s why Dalton Caldwell, CEO of App.net, is holding a special App Showcase at Beauty Bar on the afternoon of March 10. In his blog post announcing the event, he writes about how hard it is for any individual startup to stand out:
Why is it getting harder to launch at SXSW? Well, if you happen to attend, the second you step off the plane you are non-stop bombarded with so much information that you enter some kind of zombie state (see also: free beer). You can’t walk 10 feet without hearing about a new sharing app, device, or location-based service. Last year I looked down and even my hotel key had an ad for a social media startup. It’s hard to break through amidst all of this, and as the event gets bigger each year the bombardment will only intensify.
Sure, there’s already a Startup Accelerator where 48 new or new-ish companies will take the stage, but Caldwell tells me there are some key differences — namely, that the App Showcase that is the only startup event that’s “mobile app-specific, not charging folks, and done as a single discrete event.” (And of course it’s also a good way for App.net, which offers landing pages and other app marketing and analytics tools, to connect with mobile developers.)
Three of the six app slots are still open and you can apply whether your app is already available or want launch at the event. Caldwell says he’s particularly interested in seeing apps from outside his Silicon Valley network. You can apply here.
Dalton Caldwell is the founder and Chief Executive Officer of Mixed Media Labs, a position he has held since February 2010. Mixed Media Labs is a startup whose first product is picplz, a photo broadcasting application for iPhone and Android mobile devices. Caldwell co-founded imeem in 2004 and served as its CEO, responsible for imeem’s strategic vision and guiding its overall product direction. Under Caldwell’s guidance, imeem pioneered and helped popularize the advertising-supported streaming music model. In 2007, the company...
Mixed Media Labs goal goal is to build smartphone applications. They are the developers of picplz.
App.net is a subscription-based, ad-free, social network and API, a home for meaningful interactions and a platform for developers to build on. App.net is out to become the pipes that power the social web, opening up its API to the creativity of independent software developers. Members already have access to over sixty high-quality applications – built by outside developers – that enable new connections and communication. App.net was founded around trust: developers can rely on the API, users own...
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