Soluto Saucily Sunders Apple’s Seriousness With Salacious Squib

John Biggs

Biggs is the East Coast Editor of TechCrunch. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at... → Learn More

Friday, March 2nd, 2012

Former Disrupt winners Soluto love them some Windows. It’s their OS of choice and their products aspire to make it work a little better. Needless to say, they’re pretty excited about Windows 8 and to celebrate their unbridled joy they created this cute little commercial lampooning Apple’s original 1984 bit.

As Windows becomes more secure and presumably more stable I wonder how much longer companies like Soluto and anti-virus purveyors like McAfee and avast! can stay in the same business. However, if history is any guide, Windows will need tweaks, improvements, and fixes from now until time immemorial. Nice work if you can get it.

Hello Metro


Company: Soluto
Website: soluto.com
Launch Date: 2008
Funding: $18M

Soluto is a startup that helps people to get more from the technology they use everyday. Soluto allows techies to help friends and family to remotely manage their devices through the web – chopping boot, fixing problems and setting up new apps and services on multiple devices. Based on big data, Soluto aggregates, analyses and compares data about technology devices and applications, and then shares crowd-sourced actionable recommendations with its users to help them make the right decision every...

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