Etsy iPhone App Hits 1 Million Downloads in Under 4 Months

Jordan Crook

Jordan Crook studied English Literature at New York University before entering the tech space. Prior to joining TechCrunch, Crook dabbled in mobile marketing and mobile apps as well as doing device reviews for MobileMarketer and MobileBurn. Crook is fascinated with alternative energy production and greentech. She is now a writer for CrunchGear. Hello → Learn More

Friday, March 2nd, 2012
Screen shot 2012-03-02 at 2.30.59 PM

Etsy, online seller of various hand-made hipster goodness, has reached a major milestone today. After less than four months on the App Store, the Etsy for iPhone app has surpassed 1 million downloads. The app launched in mid-November 2011.

But that’s not all Etsy has to celebrate. Since the release of the app, it’s seen 25-60 percent growth in visits month-over-month, and is seeing an average of 30 pageviews per visit.

Recently Etsy decided to get in on the Pinterest fun. It’s been clear from the start that Pinterest would appeal to marketers, brands, and retailers alike. They just needed to find a way to leverage it. But it would seem that Etsy already has that covered.

The site recently added a “Pin It” button to its listings, right next to the Tweet and Like buttons, making it easier for users to post things they like on to our hot new social network.

Currently the app is only available to iPhone and iPod touch owners, but Etsy did mention that they’re looking for an Android developer. Any takers?


Company: Etsy
Website: etsy.com
Launch Date: June 18, 2005
Funding: $91.7M

Etsy is a website that focuses on handmade and vintage items, as well as art and craft supplies. The items include art, photography, clothing, jewelry, edibles, quilts, and toys. Etsy is modeled after open craft fairs that give sellers personal storefronts where they can list their goods. The company charges users a flat listing fee (of 20 cents per items), and takes a commission of 3.5% off all items sold. Since its launch in June 2005, the site has...

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