I shot 3 different videos yesterday that describe Metaio’s new Creator Mobile software which allows you map real environments to hold augmented, digital content. Of all those videos (shot in well-lit, more stabilized sound environments) the best example to describe the system, of course, shows up at an off site event in a loud, dark room. Yet again, I busted out the “Rogue Ghetto Cam” (aka iPhone 4S) to capture the content. My apologies for the shakiness.
It’s no secret that I am an Augmented Reality fanboy in general and impressed with much of Metaio’s work. They are always up to something new.
Yesterday, Metaio CTO Peter Meier ran a small demo for me that describes how their new Creator Mobile software allows any user to map a 3D space with a coordinate system, so they can then add their own digital, Augmented Reality content to that space. This mobile app will work in conjunction with their desktop solution called simply Metaio Creator (video description at this link), which is where the content is actually associated with the coordinate system, via “drag and drop”.
The implications for retailers are obvious — add your own digital posters or videos to your store walls. Swap out the content whenever you like or even personalize for individual customers. All for free and without technical expertise.