Dropbox Who? Apple Demonstrates The Simplicity Of iCloud In Latest Ad Spot

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Monday, February 27th, 2012

iCloud just works. That’s the message of Apple’s latest commercial titled iCloud Harmony. The service took off like a rocket when it first launched late last year. Partly fueled by the massive success of the iPhone 4S, Apple claims to have more than 85 million users on the service. But as awesome as iCloud is now, it’s set to get even better and this commercial is likely just the first of a larger advertisement campaign.

The genius of iCloud is that once it’s setup, the service runs with virtually zero user interaction. But the current incarnation is still pretty limited. What Apple shows in the video above is pretty much all it can do. However, with Mountain Lion, iCloud is set to become a robust cloud service with a feature set rivaling that of even Dropbox. For better or worse, it’s going to be deeply baked into OS X and able to sync most anything between a user’s Apple devices. Mountain Lion is still months away from its release but Apple needs to start getting people excited about iCloud now.


Product: iCloud
Company Apple

iCloud is the effortless way to access just about everything on all your devices. iCloud stores your content so it’s always accessible from your iPad, iPhone, iPod touch, Mac, or PC.* It gives you instant access to your music, apps, latest photos, and more. And it keeps your email, contacts, and calendars up to date across all your devices. No syncing required. No management required. When you sign up for iCloud, you automatically get 5GB of free storage. And...

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Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...

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