• Clik: Google’s Broken App Search Means We’re Invisible On Android

    Anthony Ha

    Anthony Ha is a writer at TechCrunch, where he covers media, advertising, and other startups. Previously, he worked as a staff tech writer at Adweek, a senior editor at the tech blog VentureBeat, and a local government reporter at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing.... → Learn More

    Saturday, February 25th, 2012
    clik

    A little more than a week ago, the Clik smartphone app launched, resulting plenty of press coverage and more than 100,000 downloads on iOS (at least according to Clik). But there was one area where the launch fizzled — in the Android Market, where the Clik app is apparently invisible to searches.

    “Over the weekend, as we get all this hype, nobody could find our app,” says CEO Ted Livingston.

    Even today, if you search for “clik” in the Market, the app doesn’t show up in the first five pages of results. (It may be hidden even more deeply than that, but that’s as far as I went.) It’s not clear what’s going wrong, but I’m guessing that the Android Market assumes you made a typo and searches for “click” instead — hence search results that are topped by “1-click cleaner.”

    Whatever the reason, Livingston says Clik’s absence from Android search results “really hurt us” — on Android, the app has only seen 1 or 2 percent of the downloads that it has on iOS. The company has been tinkering with its Android Market listing and reached out to Google for help, but there’s no solution yet

    “It’s pretty ironic — the king of search can’t do search,” Livingston says.

    I’ve emailed Google about this post and will update if I hear back.

    Clik was created by the same company as the Kik Messenger app, and it allows smartphones to play and control YouTube videos on any screen with a Web browser. (There’s more information about how it works in my initial coverage.) Livingston’s goal is to turn Clik into a platform for video, photo, music, and game services. If you’ve been searching unsuccessfully for the Android app, you can download either version of the app here.

    Update: It looks like the issue has been fixed. Clik is now the number three item in the search results.

    Android Market screenshot


    Company: Kik Interactive
    Website: kik.com
    Launch Date: 2009
    Funding: $27.5M

    Kik was founded in 2009, when a small but incredibly passionate group of University of Waterloo students decided to build a company that would shift the center of computing from the PC to the phone. Based in Waterloo, Ontario the company now has about 30 employees working on Kik Messenger, the simplest, fastest, most life-like chat experience on a smartphone. In November 2012 the company introduced Kik Cards, mini-apps built in HTML5 that let users search for and...

    → Learn more
    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

    → Learn more