The Daily Muse, The Community For Professional Women, Looks To Reinvent The Company Profile

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Job boards and company profiles on job sites can be fairly uninspiring, and bland. Usually there’s a boring description of a job, followed by a list of skills needed followed by a boring description of the company.

Enter Y Combinator-backed The Daily Muse, which is a community for professional women. Today the site is launching company profiles: a new job board that not only presents company backgrounds in a compelling way, but also aims to make job listings more interesting.

As we’ve written in the past, The Daily Muse itself is a females-focused platform providing daily content across career-oriented topics like entrepreneurship and education as well as touching upon more extracurricular pursuits like fashion and travel. The site was founded by ex-McKinsey analysts Kathryn Minshew, Alexandra Cavoulacos and Melissa McCreery, who say the company has helped 250,000 women advance their careers since launching in September and is steadily growing 30 percent month-over-month in terms of traffic.

So how is The Daily Muse going to make its company profiles and job listings more engaging than the norm? They’re going to write them themselves— each profile will be written by TDM editors. The Daily Muse researches, interviews people at these companies, then writes each profile to give visitors glimpses into the company’s culture (and available jobs).

For now, the site has company profiles for Klout, Kiva, Hipmunk, ZeroCater, and Justin.tv. Each profile contains original photography of the company’s office, interviews with various employees, a look at the company culture, a description of what the company does, links to the company’s Facebook and Twitter pages as well as job listings.

The addition of interviews with current employees is one feature that Minshew tells me is unique to the site. Potential hires can learn what life is like at the company by looking at what it’s like for real people who already work there, which most job posting sites or professional networking platforms can’t provide.

While the company profiles aren’t necessarily exclusively for a female audience, she says that the team built out the site’s features based on the career tools and job search that women would look for. Insight into how current employees felt at the company was one of the areas where women felt job search was lacking, she explains.

In the future, The Daily Muse will be building out the abilities to search for companies and jobs as more content is added. And the startup is working on a number of partnerships with college career centers to help bring younger talent to startups.

With the current talent wars taking place in the technology world, there’s no doubt that companies and startups are looking for innovative and interesting ways to recruit and attract talent. The Daily Muse is able to add a certain amount of trust to the company profile and job board by taking control of the content in these profiles and listings, and adding an employee point of view.

The Daily Muse has raised funding from Y Combinator as well as a number of undisclosed angel investors.