The addition of the iPad into the point of sale system or cash register isn’t a new trend. Many small businesses are swapping out traditional cash registers for iPads and credit card processors like Square. But large restaurant chains and other establishments still need a complete front-to-back-of-house (i.e. a system that can send receipts to the kitchen) solution. Revel Systems hopes to be the go-to iPad-powered, comprehensive POS platform for restaurants.
Launched in August 2011, Revel Systems’ iPad software, cash register, weighing machine, and receipt printer are all optimized for restaurant and retail establishments. Along with the iPad-friendly cash register, Revel Systems can be completely customized for payroll, inventory tracking, web ordering, email receipts and more.
Lisa Falzone, co-founder and CEO of Revel System, explains that the platform is going after chains and restaurants that have at least $500,000 in yearly revenue. Revel, which resells the hardware and has created its own software for the iPad, charges these customers upwards of $3,000 for the full system plus a software licensing fee. Falzone says this compares to traditional point of sale systems which costs at least $6,000.
Currently Revel is seeing around $80 million in processing business with major brands. Beautiful Brands International has just tapped the startup to power POS systems at its multiple franchised locations nationwide under the Beautiful Brands International umbrella, including Camille’s Sidewalk Café, Dixie Cream, FreshBerry Frozen Yogurt Cafe and Rex’s Chicken.
Revel has raised $3.7 million from DCM.