Googlighting, Microsoft’s Latest Viral Attack On Google Docs [Video]

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Tuesday, February 21st, 2012

“Wait, you want us to be your lab rats?” “Pioneers”

If you need more proof that Microsoft and Google hate each other, just watch the video above. It’s a direct message from Microsoft to businesses everywhere. And it raises some very valid points.

Change is hard for everyone. Switching from Office to Google Docs isn’t an easy switch. Many features are still missing from Google’s productivity suite. It’s not a direct replacement. Typing in the cloud is fantastic but so is a reliable auto-spell check and fool-proof offline editing. Microsoft Office might be disappearing from some shops but others rely on it as much as the office’s coffeepot.

Google will no doubt fire back with its own quirky advert. You can always count on Microsoft and Google’s marketing department for a good show.


Product: Microsoft Office
Company Microsoft

Microsoft Office is a set of interrelated desktop applications, servers and services, collectively referred to as an office suite, for the Microsoft Windows and Mac OS X operating systems. It typically includes versions of Microsoft Word, Microsoft PowerPoint, and Microsoft Excel.

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Product: Google Docs
Website: docs.google.com
Company Google

Google Docs is Google’s free web-based word processor, spreadsheet, and presentation application. The online app allows users to easily share documents and collaboratively work on them in real-time. On March 31st, 2008, the Google Docs team announced integration with Google Gears, allowing users to edit their documents offline.

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