secret sales
SecretSales

Private shopping club SecretSales raises £6.3 million to bankroll UK expansion

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Exclusive - Private shopping club SecretSales has raised £6.3 million in funding from a consortium of investors, including Doughty Hanson, Pentech Ventures and the Partech-managed OCP Innovation fund, TechCrunch has learned.

Launched in the United Kingdom in 2007, SecretSales plans to use the funding to double down on its expansion in the country.

The company says it is already the channel partner of choice for over 650 individual brands across fashion, accessories, home wares, travel and other lifestyle categories, and that it has attracted 2 million registered members to date.

Based out of Nothing Hill, London, with a staff of 50, SecretSales has also appointed a new board member. Sergio Dias, formerly CEO of brands4friends.de (acquired by eBay), has been appointed Executive Chairman and will join CEO Nish Kukadia and buying director Sach Kukadia on the board.

Notably, SecretSales cofounders Michael Cody and Silvia Cody announced that they will be stepping down from their active roles within the company, yet remain shareholders.