The pioneer of vertical media, they call themselves. And Glam Media, the publishing network with more than 220 monthly million uniques, announced today their “logical next play” – a vertical food network called Foodie that will offer a social, interactive network (Portal 2.0?) for food bloggers, critics, chefs and, of course, eaters.
But, as Glam’s co-founder and CEO Samir Arora told me when he came into our San Francisco studio today, Foodie isn’t just another of Glam’s vertical plays. It represents what he calls a “step further” in Glam’s attempt to dominate what Arora calls the “lifestyle” sector. Foodie, Arora indicated, will be more social and more mobile than his company’s other verticals and, I’m guessing, will be a prelude to other Glam offerings in travel and wine.
And that much rumored Glam IPO, I asked Arora. Could be the next next logical play in Glam’s relentless march to verticalize the Internet?
Samir Arora founded Glam Media to create a better way for brand advertisers to connect with their audiences on the Web. Arora was previously the chairman of Emode/Tickle, Inc, which was later sold to Monster in June 2004. Prior to that, Arora was chairman and CEO of NetObjects, Inc. where he drove the creation of the first web site building product NetObjects Fusion. Arora also currently serves as chairman of Information Capital LLC, a venture-capital fund based in Woodside,...