Meanwhile, In Europe … (Fits.me, Appoxee, Heverest.ru, HitFox, Populis)

Tuesday, February 7th, 2012

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Flag of European Union
Flag of European Union

Here’s a roundup of recent stories on TechCrunch Europe:

— Internet publishing company Populis is expanding its network operations to South America with the acquisition of Cidade Internet, a popular Brazilian Web portal. Financial terms of the acquisition were not disclosed.

— Moscow-based Heverest.ru, an online retailer of sportswear, leisure and travel goods, has scored $4.3 million in financing from an unnamed “large” Russian investment fund and previous backer eVenture Capital Partners, bringing its total raised to $6.7 million.

Fits.me, the Estonian “biorobotics virtual fitting room” startup for e-commerce clothing retailers and shoppers, has been around for a while. We first covered them in 2010 when they secured €1.3 million, taking their total cash to €2.6 million.

They’ve now taken another €1.5 million, taking their funding to €4.1 million. Fits.me lets customers “try on” clothing before buying from online clothes retailers.

— Berlin-based game deals provider HitFox has purchased Chili Entertainment, thus adding the latter’s game advertising network ad2games to its own game marketing portfolio. Chili Entertainment was previously majority-owned by Gameforge, but the financial terms of the deal were not disclosed.

— Israeli startup Appoxee has raised an undisclosed amount of funding from early-stage investment firm Cyhawk Ventures, and has opened its gates to all.

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