Meanwhile, In Europe … (Fits.me, Appoxee, Heverest.ru, HitFox, Populis)

Here’s a roundup of recent stories on TechCrunch Europe:

— Internet publishing company Populis is expanding its network operations to South America with the acquisition of Cidade Internet, a popular Brazilian Web portal. Financial terms of the acquisition were not disclosed.

— Moscow-based Heverest.ru, an online retailer of sportswear, leisure and travel goods, has scored $4.3 million in financing from an unnamed “large” Russian investment fund and previous backer eVenture Capital Partners, bringing its total raised to $6.7 million.

Fits.me, the Estonian “biorobotics virtual fitting room” startup for e-commerce clothing retailers and shoppers, has been around for a while. We first covered them in 2010 when they secured €1.3 million, taking their total cash to €2.6 million.

They’ve now taken another €1.5 million, taking their funding to €4.1 million. Fits.me lets customers “try on” clothing before buying from online clothes retailers.

— Berlin-based game deals provider HitFox has purchased Chili Entertainment, thus adding the latter’s game advertising network ad2games to its own game marketing portfolio. Chili Entertainment was previously majority-owned by Gameforge, but the financial terms of the deal were not disclosed.

— Israeli startup Appoxee has raised an undisclosed amount of funding from early-stage investment firm Cyhawk Ventures, and has opened its gates to all.