Hunch Takes A Deep Data Dive On The Tastes And Interests Of eBay Users

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In November, eBay acquired Hunch, a service that provides a “taste graph” of personalized recommendations based on users’ interests. eBay wants to use Hunch’s technology to used to drive more personalized, relevant shopping experiences on the marketplace through data analysis. And over the course of the past month, the team over at Hunch has spent some time figuring out the differences in tastes and interests of people who have shopped on eBay and those who have yet to make their first eBay sale or purchase. The results are based on responses from a survey of nearly 70,000 Hunch users (two-third of which are eBay users).

Here are some of the results. eBay purchasers are 61% more likely to be early adopters of technology. For example, eBay users are 54% more likely to use Twitter. Non-eBay users are 90% more likely to buy music in the form of a CD vs. other music formats. You can check out the rest of the results in the infographic below: