Want to watch the big budget Super Bowl commercials, but can’t wait till Sunday or don’t care about football? Facebook and USA Today have just launched Ad Meter, a Facebook app where you can watch many of the TV spots right now. Then from kickoff until Tuesday night you can vote for your favorites. Traditionally an offline poll done live with handheld meters, USA Today has finally brought Ad Meter online so you can judge ads both in real-time and post-game.
Facebook tapped Involver to build the app, and has secured early previews of roughly 20 commercials. The rest of the ads will become available through the app at game time. On Tuesday night at 6pm EST the results of the voting will be announced.
Several Internet companies have plopped down the big bucks this year in an attempt to court the mainstream. Arrested Development’s Gob plugs Hulu, and Teleflora.com touts the lovin you might get if you use it to send a Valentine’s Day gift. Etrade, Careerbuilder.com,
Investing in Super Bowl ads makes more and more sense for web services as the general public becomes more internet savvy. They should tread cautiously, though, considering past ads from Salesforce, Groupon have been voted most disliked and caused PR crises. Let’s hope no one gives our industry a bad wrap this time around. Oh wait, GoDaddy’s ads filled with body-painted models and angels in the cloud are just as sexist as ever.