Mint.com, the financial service we first mentioned at TechCrunch40 in 2007 (wow, that seems like a long time ago), announced that they have launched a new native app specifically for 9 and 10 inch Android tablets running Honeycomb and Ice Cream Sandwich.
This new app, available in the Android Market, will join the previously available versions for iPhone, iPad and Android mobile phones. Curiously, there is no mobile web version (that I have been able to find).
7 inch tablets should work, but this new app is not specifically optimized for them. No word as of yet, when this new version will be available for the very popular Kindle Fire since there is already a version of Mint in the Amazon app store.
For the unfamiliar, Mint is an app/web system for aggregating and managing all your disparate financial accounts and then graphically expressing that data for easy, “at a glance” understanding of your expenditures.
With the exception of some slight usability tweaks (like reordering some modules) and a few subtle font changes, this latest version offers no new functionality. What it does do, however, is make the service available as a native app for the growing number of Android tablets out there.
“In the next few months, Android tablets are expected to hold more than 40 percent of the market share,” said Aaron Forth, general manager of Intuit Inc.’s (Nasdaq: INTU) Personal Finance Group. “As tablet use rises, more mobile-savvy people will look for ways to manage their lives across multiple devices, so we developed our Android tablet app to bring simple money management tools to their fingertips.”
Making the service available in as many emerging channels as possible is a credible strategy — a wise move for any financial service these days — but beyond those projections, Mint.com has some interesting statistics to back up this approach.
Ken Sun, from Mint’s parent company Intuit, revealed as much to me by noting in a quick Q&A that 40% of Mint’s registrations are completed on mobile devices. Additionally, 30% of Mint’s user base are “mobile only” users, so it makes a lot of sense to distribute the functionality where user activity is increasing.
In any event, the graphics and charts appear to look as nice as they do on other platforms. This is sure to make any XOOM or Galaxy Tab wielding Mint user a happy camper today.