I’ve spent the last few years trying to figure out Facebook’s regional traffic numbers via third party measurement firms and by scraping its ad tool. But now, I don’t have to, because the company has included the breakdown in its S-1 filing today.
And what does it show? Across the board growth. Take a look at the graphs below, going back to March of 2009. Contrary to various other data sets, there is literally no three-month period where it didn’t gain users in every single region.
As of the end of 2011, here’s how its 845 million monthly active users broke down:
North America (US and Canada): 179 million
Europe: 229 million
Asia: 212 million
Rest of the world: 225 million
Facebook goes on to explain that Brazil and India are now key sources of growth. The former grew 268% in 2011 to reach 37 million MAU. The latter grew by 132% over last year to reach 46 million.
Meanwhile, its first and still largest country market, the United States, still had a strong year even with all of its growth in the past. It increased by 16% to reach 161 million MAU.