Facebook has evolved from a social network into the fabric with which much of the web is constructed: identity, product, data, experience and so on. Even if you chose to no longer use it as a social destination, you would still find immense value in it through your every-day web usage: registration, personalization, sharing, interaction, etc.
This is of course a huge opportunity for consumer-focused startups. Facebook plays a core role in touching each step along the standard product / user funnel:
- Acquisition: virality, referrals, paid traffic
- Activation: conversion paths from new to active users
- Activity: user engagement and retention
Below is a slide presentation with five ways to think about leveraging Facebook to affect those three steps on your web experience. Tomorrow I will share five ways to find success on Facebook.com.
Ryan is a Principal at Polaris Venture Partners and leads Dogpatch Labs California. Either as lead investor or board observer, he works closely with Automattic, Formspring, Frid.ge (acquired by Google), KISSmetrics, LOLapps, Movity (acquired by Trulia), Offline Labs, Recurly, and ShoeDazzle. Previously, Ryan founded beRecruited.com (acquired in 2007), spent 2003-2007 at eBay (internet marketing, social media & leading Kijiji.com) and launched InGameNow as part of sfEntrepreneurs, LLC. Most recently, Ryan ran marketing at Flite (formerly Widgetbox).