Daily Deal Media

Report: 798 Daily Deal Sites Folded In The Last 6 Months Of 2011

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According to a new report from Daily Deal Media, a great source of news, information and data about the hot daily deal industry, there’s a whole lot of consolidation and death going on among the many Groupon wannabes on this planet – at least in some regions. Daily Deal Media is keeping most of the good stuff behind a steep paywall, but shared some key findings from its report in a press release earlier this morning. According to them, the world has lost close to 800 – 798 to be precise – daily deal sites in the second half of 2011.

In Asia, particularly, daily deal sites seem to come and go at a tremendously rapid pace. According to Daily Deal Media, 1,348 Asian daily deal sites vanished in the last 6 months of 2011 alone.

However, in the same timeframe, 324 new daily deal sites sprung up in Latin America (+27.5 percent) and another 235 in Europe (+15.7 percent). The US was rather flat.

Overall, the total number of deal publishers dropped 7.61 percent in the second half of 2011.

Daily Deal Media also surveyed merchants who used daily deal services in 2011, as well as 36,600 consumers who used daily deals last year.

Of the merchants that were grilled, 16.5 percent said they were dissatisfied with their daily deal campaign, and 35 percent of companies reported their deal offering was profitable.

Furthermore, merchants indicating ‘overall satisfaction’ in their deal programs rose 17 percent between June 2011 and December 2011.

As for the end users: Daily Deal Media partner Triton Digital polled 60,000 consumers and found 39 percent had never subscribed to a deal program.

Of those who do subscribe to at least one site, 28.4 percent said they “glance at a deal” to decide on their interest, 19.6 percent read the entire deal email, while 10.2 percent subscribe but consider deals spam and delete them. Some people apparently need to take courses in unsubscribing.