Today at Apple’s education event, the company introduced iBooks 2, a textbook platform that effectively transforms $200 textbooks into iPad apps at a much more reasonable price. But of course, a textbook platform isn’t worth a thing without the educational powerhouse publishers behind it.
Luckily, the first up to the bat on the iBooks 2 platform are names we know well: Pearson, McGraw Hill and Houghton Mifflin Harcourt. They’re responsible for 90 percent of the textbooks sold.
Pearson will be offering Algebra 1, Biology, Environmental Science and Geometry, while McGraw Hill offers Algebra 1, Biology, Chemistry, Geometry and Physics. All of McGraw Hill’s offerings are available today, and Pearson’s Biology and High School Science are also available today, with its other textbooks to follow.
Apple is also working with DK Publishing, which has four books launching today: Dinosaurs and Prehistoric Life, Natural History Insects, Natural History Animals, and My First ABC.
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook Air) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod, the...