Kiwi Crate, a subscription service for kids activities, has raised $5 million in new funding led by Comcast Ventures with existing investors First Round Capital, Mayfield Fund, Felicis Ventures, Forerunner Ventures, Consigliere Brand Capital, Uj Ventures and 500 Startups participating in the round.
The company offers a subscription-based service that produces and delivers hands-on activities boxes for kids. The products are science activities, and arts and crafts projects that are designed to be educational but also entertaining for kids. And Kiwi Crate provides all the necessary materials, ideas and instructions for themed activities.
Kiwi Crate’s monthly subscriptions are $19.95 per month, or $220 for an annual subscription. Gift subscriptions for 3, 6 or 12 months are also available. The startup says each crate is designed by a community of parents, reviewed by team of experts, and tested by kids. Kiwi Crate also began offering crates designed for siblings, which has quickly become one of the company’s most popular products.
Thanks to the rise in subscription commerce, Kiwi is tripling its user base each month. The new funding will be used to scale the company, and expand its product offering. Kiwi Crate faces competition from BabbaCo.