So I tend to think of news in this industry as falling into two basic categories 1) Boring as fuck 2) So hyper-dramatic I feel like I need to take a ton of anti-anxiety medication just to read Techmeme.
While tons of crap posts this week have fallen into the former category, a few have fallen into the latter, mostly MG Siegler’s work surrounding Google’s failed efforts at, well, anything. All of MG’s posts have been, to borrow a phrase, “very well done” — Mostly because they lean into the drama.
The fact that tech news can be so crazy histrionic is a byproduct of the personality game that this industry essentially is; It’s all about conflict and genius and conflict. I mean here Google is incorporating its social initiatives into its own search results and everyone is acting like it’s going around murdering children. I mean, it’s enough to unfriend Google on Facebook!
This heightened sense of drama around a seemingly mundane series of events is part of what makes the Hitler “Downfall” meme so funny important. The Hitler in the tribute clip above is so enraged at Google+’s transgressions, “It’s definitely going to change the way I share stuff.”
And, for the record, MG and Mike are not “starting a new TechCrunch.” They are really really busy being VCs. 
Via/ Parislemon and a bunch of people on Twitter.
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...
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