Fujitsu Japan Rolls Out 2 “Girls-Only” Cell Phones

Friday, January 13th, 2012

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

fujitsu featured
fujitsu featured

Do women need special cell phones? Certain companies, such as Deutsche Telekom or Samsung, seem to think so. Now Fujitsu Japan is ready to roll out [JP] not one but two handsets specifically designed “for girls”, a feature phone and an Android model.

The Android phone, the so-called F-03D Girls’, has been developed in cooperation with popular teenage fashion magazine Popteen:

It comes with a waterproof body, special lights at the bottom and around the camera (see below), pre-installed (and extra-cute) photo frames, and pre-installed apps specifically designed for a female user base.

Technically, the F-03D Girls’ features Android 2.3, a 3.7-inch LCD with 480×800 resolution, 1GB ROM, 512MB RAM, an MSM8255 1.4GHz processor, an 8MP CMOS camera, Wi-Fi IEEE802.11b/g/n, 2.1+EDR Bluetooth, a TV tuner, an e-wallet function, and a microSDHC card slot.

The F-06D Girls’ is one of the very few new feature phones that are coming out in Japan. Fujitsu designed the handset with nicola, another teenage fashion magazine:

Buyers get an original tote bag, a stylus pen (the phone has a 3.3-inch touch display) to decorate pictures (see above), an 8MP camera, various nicola wallpapers, 39 different photo frames, and a total of 3,010 pre-installed emoji for cuter emails. Like its Android counterpart, the F-06D Girls’ is waterproof.

Japanese mobile carrier NTT Docomo plans to start offering both Fujitsu phones on January 20.

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