IntoNow stopped by our little spot of heaven at CES 2012 to talk about their new iPad app and life with Yahoo. Adam Cahan, CEO and Co-founder, was happy to show off the amazing new app that turns the iPad into the ultimate TV companion — at least that’s what it seemed like to me.
As you can see in the video above, the app intelligently figures out what TV show you’re currently watching. This is done through scanning closed caption feeds, Adam explained. It feels like magic to me.
Yahoo acquired IntoNow for $20 to $30 million in 2011. The iPad app launched late last year and the company used the massive stage that is CES 2012 to show it off to the world.
IntoNow is a consumer tech company that aims to enhance the way people engage with each other around the shows they love. In April 2011, they were acquired by Yahoo. Based on the SoundPrint platform, IntoNow gives users the ability to almost instantly recognize TV content and then helps them share and discuss those shows with friends, both within the product and through other social streams such as Facebook and Twitter.