Riding The Bull At CES 2012

Matt Burns

Matt is a Senior Editor at TechCrunch. Matt Burns is a family man first and attempts to be a writer second. Born and raised in the heart of the automotive world, only cars eclipse his love of gadgets. He previously wrote for Engadget and EngadgetHD before moving into the party house that is TechCrunch. He learned the retail side of... → Learn More

Wednesday, January 11th, 2012

Jordan was wrong. Oh how she was wrong. She thought that being a native Texan she could beat me, a manly man on a mechanical bull. Neither of us had ever rode one of these fictitious creatures so we hopped on one while browsing the wares at Pepcom’s Digital Experience.

These mini trade shows are popular at CES. They bring together just venders and press where CES mixes in salesmen, marketing types and general weirdos. But you have to entertain the press. We tend to have short attention spans hence gimmicks like the cowboy theme and mechanical bulls. I like it. And I won.