Tech CEOs Invest $1.1 Million In ‘Enterprise Tag Management’ Company Tealium

Next Story

Twitter Now Distributes Tweets From Artists’ Verified Accounts To Music Data Services

Tealium, which specializes in enterprise tag management solutions (more on that below), has raised $1.1 million in Series A funding from a bunch of digital marketing CEOs – and former CEOs – including Limelight Networks’ Jeff Lunsford, Collective’s JoeApprendi, eValue Group’s Thomas Falks and EyeWonder’s John Vincent.

Jim MacIntyre, founder of Visual Sciences (acquired by WebSideStory) and former chief of e-commerce technology for GSI Commerce, participated as well, and also joined Tealium’s board.

Founded in 2008, Tealium provides page tag management solutions that do not require customers to run application servers to load digital marketing vendor tags onto Web pages, relying instead on a ‘client-side’ methodology and a combination of browser caching, CDNs and proprietary tag management techniques.

The company’s tag management system, Tealium iQ, lets digital marketers and Web analytics professionals use a fairly simple drag-and-drop interface to manage all their page tags (analytics, advertising, affiliate, PPC search and whatnot) without taxing their IT departments.

Clients include Citrix, Big Fish Games, TracyLocke and US Auto Parts.