Tealium, which specializes in enterprise tag management solutions (more on that below), has raised $1.1 million in Series A funding from a bunch of digital marketing CEOs – and former CEOs – including Limelight Networks’ Jeff Lunsford, Collective’s JoeApprendi, eValue Group’s Thomas Falks and EyeWonder’s John Vincent.
Jim MacIntyre, founder of Visual Sciences (acquired by WebSideStory) and former chief of e-commerce technology for GSI Commerce, participated as well, and also joined Tealium’s board.
Founded in 2008, Tealium provides page tag management solutions that do not require customers to run application servers to load digital marketing vendor tags onto Web pages, relying instead on a ‘client-side’ methodology and a combination of browser caching, CDNs and proprietary tag management techniques.
The company’s tag management system, Tealium iQ, lets digital marketers and Web analytics professionals use a fairly simple drag-and-drop interface to manage all their page tags (analytics, advertising, affiliate, PPC search and whatnot) without taxing their IT departments.
Clients include Citrix, Big Fish Games, TracyLocke and US Auto Parts.
Tealium is the leading provider of tag management system for enterprise web sites. The Tealium solution is a single universal tag that lets companies manage all their vendor tags, including analytics, advertising, affiliate, PPC search and more. Tealium is deployed faster than traditional page tags, reducing IT resource requirements. Once implemented, marketers and web analytics professionals can manages their vendor tag deployments using a drag-and-drop interface. They can add new tags, remove or modify existing tags without requiring additional IT...
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