Email certification and reputation monitoring company Return Path this morning announced that it has acquired OtherInbox, which helps users regain control over their email inbox. OtherInbox is and will remain based in Austin, Texas, as a wholly-owned Return Path subsidiary with CEO Joshua Baer still at the helm.
OtherInbox works with email providers like Yahoo and Google (Gmail) and helps user take back control over their inbox by automatically organizing emails from ecommerce sites, social networking services and whatnot, thus significantly reducing unwanted email.
The company says it has helped organize more than 2 million mailboxes and billions of email messages to date.
Part of the reason Return Path acquired OtherInbox is to enhance its Sender Score reputation scoring system, which companies use to make better blocking and filtering decisions, and also to boost its Certification program based on OtherInbox data.
Financial terms of the acquisition were not disclosed; all OtherInbox employees will be making the move to Return Path but their office will remain in Austin, Texas.
The company had raised nearly $4 million in funding from 500 Startups and angel investors.
OtherInbox is dedicated to making email better for everyone. Since 2008, we’ve built a series of innovative tools to help millions of people organize and improve their email. Our apps help you take control of your inbox. OtherInbox, Inc. is proudly based in Austin, Texas and a wholly-owned subsidiary of Return Path, Inc.
Return Path is an email marketing solution that works on both the sending and receiving sides of email in order to help commercial email senders get more email delivered to the inbox. The program enables senders to diagnose and prevent email deliverability and rendering failures by improving and maintaining email sending reputations. Return Path works with both the sending and receiving communities to bring transparent standards to email delivery and filtering. Return Path’s runs the internet’s most widely used third-party...