Chill Out Guys, It’s Just A Toggle

Alexia Tsotsis

Alexia Tsotsis is the co-editor of TechCrunch. She attended the University of Southern California in Los Angeles, CA, majoring in Writing and Art, and moved to New York City shortly after graduation to work in the media industry. After four years of living in New York and attending courses at New York University, she returned to Los Angeles in... → Learn More

Tuesday, January 10th, 2012

Google, Google, Google … What’s amazing is that you still haven’t learned how to market yourself socially, after all these years. Lesson 1) You can’t just strong-arm people into using your product .

Seriously, you’ve got to, like, you know, earn traction by making something people want and not, like, use your search muscle to make sure people hit up your social stuff. It might “work,” sure. But don’t for a minute think that we all can’t see through that shit for just what it is.

You don’t have to listen to me. I am merely a blogger after all; crazy and not even that good. But here’s the gist: I’ve been talking to people, Normal people (because I’m hanging out with my family in the OC this week) and they don’t like what you’re doing. At all. In fact, the only time they even think about Google+ is when someone mentions it on Facebook. Or Twitter. Ring the alarm.

The time has come. You unleashed “Search, plus Your World” which has the weirdest punctuation, right? But aside from that these “Normal” people don’t use Google+ as their world, in fact they just use Google+ when it’s delivered at their front door like a FedEx package… for work or something, right?

Sure, there’s just a toggle between Google+ and World, so people should chill the fuck out? I agree. Chill the fuck out y’all; Google is just trying to make the world a better place. ;) Right? Right?


Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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