Marketing process automation software vendor Neolane has secured $27 million in funding in a round led by Battery Ventures, an investor in companies like Groupon, ExactTarget, Marketo, Bazaarvoice, Lotame and BlueKai.
Previous Neolane backers Auriga Partners, XAnge and board member Gilles Queru also participated in the round.
Neolane sells a centralized system that helps marketers and business owners track and manage marketing activity data from all across the board, thus enabling them to generate targeted messaging and relevant offers based on customer behavior and preferences.
The company says 400 B2C and B2B customers (including divisions of Fortune 500 organizations) rely on its marketing technology today, and that they’ve achieved profitability in 2011, after a decade in business. Alcatel-Lucent, Barnes & Noble, Orange and Sony Music are some of its clients.
Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt...
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