Barnes & Noble is now heavily discounting (and even giving away free) NOOK devices with digital subscriptions to a magazine or newspaper, the first time a bookseller has ever done this type of promotion if I’m not mistaken.
The company, which is considering spinning off its NOOK business into a separate unit, this morning said customers who purchase a one-year NOOK subscription to The New York Times will receive a NOOK Simple Touch e-reader at no cost (instead of $99).
Alternatively, customers can also get a NOOK Color for $99 instead of $199 with their NYT subscription, which for the record costs $19.99 per month for full digital access.
Customer who are interested in Barnes & Noble’s NOOK Tablet, meanwhile, can get it for $199 instead of $249 when they choose to purchase a one-year NOOK subscription to PEOPLE (which costs $9.99 per month).
Obviously, Barnes & Noble is counting on the promotion to sell more NOOKs, in which case you can be sure other retailers will follow in their footsteps.
Barnes & Noble, Inc. is a bookseller. Its principal business is the sale of trade books (generally hardcover and paperback consumer titles, excluding educational textbooks and specialized religious titles), mass-market paperbacks (such as mystery, romance, science fiction and other fiction), children’s books, bargain books, magazines, gift, cafe products and services, music and movies direct to customers. As of January 31, 2009, the Company operated 778 bookstores and a Website. Of the 778 bookstores, 726 operate under the Barnes &...
The nook is an electronic book reader produced by Barnes & Noble and runs on the Android platform. The nook will compete with the Amazon Kindle, Sony Reader, and other readers. It is said to include Wi-Fi and AT&T 3G wireless connectivity, a six inch E Ink display, and a separate, smaller color touchscreen that serves as the primary input device. The device will also have a MicroSD slot for extra storage. The nook has a user replaceable battery...