Selling Apple In October Wasn’t The Best Move, But Not Buying Google Was Worse

Saturday, January 7th, 2012

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

Sagging Economy
Sagging Economy

MG Siegler argues that if you sold your Apple stock last October, right after the company’s Q4 2011 earnings report, you are an idiot and/or a moron. After all, Apple’s stock price closed at $398.62 on October 19, and it closed at $422.4 last Friday (a respectable 6 percent bump).

So selling your Apple stock that day was idiotic, right?
Maybe, maybe not.

Flamebait headlines aside, for all we know you could have been selling Apple stock you acquired back in 2000, in which case I daresay you were a true visionary. Of if you spent the money to buy your kids and spouse some nice Christmas gifts, or treated yourself to that plane ticket to Cambodia or whatever.

Reality is that, yes, Apple stock was staggeringly oversold on October 19, but I’ll be damned if I’m calling anyone an idiot over doing it if I don’t know what you did with the money.

In hindsight, it may have been smarter to hold on to it, but that’s the harsh reality of the volatile stock market for you. If the future could be accurately predicted, we could all make a killing.

Now, a decidedly smart move would have been buying Google the very same day you shouldn’t have sold AAPL. On October 19, 2011, GOOG closed at $580.7. Last Friday, stock price reached $652.73. That’s a 12+ percent bump, or about double the gain Apple saw in the same timeframe.

Now, if you sold your Apple stock in October to stock up on Research In Motion or Nokia instead …


Company: Apple
Website: apple.com
Launch Date: April 1, 1976
IPO: February 26, 1980, NASDAQ:AAPL

Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod (offered with...

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Company: Google
Website: google.com
Launch Date: September 7, 1998
IPO: NASDAQ:GOOG

Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information....

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