Report: Kaz Hirai To Become Sony President In April

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Friday, January 6th, 2012
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Big news from Sony today: according to a report just published by Japanese business daily The Nikkei, Kazuo “Kaz” Hirai, currently the company’s Executive Deputy President, will become president as early as April this year. Hirai doubles as the Chairman of Sony Computer Entertainment.

The move doesn’t really come as a big surprise: in March last year, current president Howard Stringer called Hirai the “leading candidate” in the race for the next CEO. If the Nikkei report is to be believed, Stringer will stay on board as Sony’s Chairman and CEO.

In his role as the company’s Executive Deputy President, Hirai’s main responsibility is to control the Consumer Products & Services Group (TV, home video and audio, cameras, gaming, and mobile devices) and Sony’s “network business strategy”.

The Nikkei is reporting that Hirai’s promotion will be finalized next month at a Sony board meeting.