Colbert Asks Steve Case About The ‘Sharing Economy’, Invents Toasterster

Friday, January 6th, 2012

Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

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Steve Case, the co-founder of AOL (which owns TechCrunch blah blah blah) and founder of Revolution, was on The Colbert Report yesterday to get interrupted by host Stephen Colbert after every other word he spoke while attempting to explain the ‘sharing economy’ to him and the audience.

Fortunately for viewers, the interruptions were amusing, especially when Colbert lays out his vision for a new startup called Toasterster, which would enable New Yorkers to pick up and ‘rent’ toasters at a central location and return them there after using it for the couple of minutes they need it for.

He made the rookie mistake of not securing toasterster.com though (gone in 3, 2, 1 …).


As a businessman and philanthropist, Steve Case invests in diverse for-profit and nonprofit enterprises, with a particular interest in health care and the economic and social sustainability of Hawaii, his home state. To that end, he and his wife, Jean Case, created the Case Foundation in 1997. In April 2005, Steve launched Revolution, a company that seeks to drive transformative change by shifting power to consumers. Revolution’s mission is to partner with entrepreneurs in building businesses that give people more...

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Company: Revolution
Website: revolution.com
Launch Date: 2005

Launched by Steve Case in 2005, Revolution seeks to transform whole market sectors by shifting power to consumers. The company’s mission is to give people better choices, more control and more convenience in the important aspects of their lives - and build significant companies in the process. Many industries are on the brink of disruptive change: At Revolution they build insurgent companies to capitalize on nascent opportunities. Revolution searches for businesses that recognize emerging market trends and pursues them, taking risks...

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