Whatever the case, Unruly itself is doing very, very well. Its revenue run-rate is approaching $50 million (2011 full year revenue $25 million) and it has been profitable since 2009. The company has has 100 staff across nine offices and says it is doubling in size each year.
It’s “social video campaigns” for global brands, include ones for Evian’s “Roller Babies” and Old Spice’s “Man Your Man Could Smell Like” campaign.
Video is of course huge, and getting bigger. Social video campaigns generated 2.7 billion views in 2010, more than 8 billion views in 2011 and are predicted to generate 20 billion views in 2012, according to the agency.
CEO and Co-Founder Scott Button said the funding round was decided over “a few late nights, too much coffee, and a fair amount of pizza” but was, in the end, oversubscribed. “Unruly doesn’t need to raise capital… [but is].. set on becoming the dominant player in every major advertising territory within the next two years,” he said.