Nimble CEO Jon Ferrara views Nimble as a combination Hootsuite, Yammer and Salesforce. Unlike CRM tools like Salesforce, which Ferrara equates to stagnant databases of customers, Nimble takes into account that today’s salespeople are social.
Instead of having to cc: and bcc: their communications, Nimble users can OAuth into Twitter, Facebook, LinkedIn and Google to bring their contacts and messaging to Nimble. Not only does the platform bring in contacts, but it also adjusts and lets you know when one of your contacts is using a different service. Users can control whether information is visible internally or not by setting the Nimble defaults to private.
“Ultimately in life and in business it’s social,” says Ferrara, “Nowadays you don’t just talk to customers on Twitter, sometimes you talk to them on Google Plus …”
Ferrara plans on using the funding to expand his 20 person team, making key hires in development and marketing. Over 25K customers have joined Nimble since its public launch in September.