Blippar Raises Seed Funding From Qualcomm For Mobile Augmented Reality Technology

Blippar, the UK startup behind an eponymous mobile image recognition and augmented reality platform, has landed seed funding – the size of the investment was not disclosed – from Qualcomm Ventures.

The startup, which is based in London, says the seed funding serves as a springboard for a bigger Series A funding round it expects to close in early 2012.

Read more over at TechCrunch Europe.