Blippar Raises Seed Funding From Qualcomm For Mobile Augmented Reality Technology

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Daily Crunch: Smudge

Blippar, the UK startup behind an eponymous mobile image recognition and augmented reality platform, has landed seed funding – the size of the investment was not disclosed – from Qualcomm Ventures.

The startup, which is based in London, says the seed funding serves as a springboard for a bigger Series A funding round it expects to close in early 2012.

Read more over at TechCrunch Europe.