Blippar, the UK startup behind an eponymous mobile image recognition and augmented reality platform, has landed seed funding – the size of the investment was not disclosed – from Qualcomm Ventures.
The startup, which is based in London, says the seed funding serves as a springboard for a bigger Series A funding round it expects to close in early 2012.
Read more over at TechCrunch Europe.
About blippar To ‘blipp’: the action of instantaneously converting anything in the real world into an interactive wow experience. Blippar is the revolutionary free-app platform behind this new behaviour, enabling users to bring the world around them to life through the camera on a smart device. On opening the app and holding the phone up to visual ‘markers’, traditional print media, advertising and real-world objects can be recognised and instantly jump to life with exclusive content and interactive opportunities. Users can...
Qualcomm Ventures (QCV) was formed and began funding in 2000, with a $500-million fund commitment to make strategic investments in early-stage high-technology ventures. Since then, QCV has funded numerous companies in the wireless sector, and set up several exclusive regional funds to spur development in key strategic markets, including a $60-million fund in Korea, a $30-million fund in Japan, a $100-million fund in China and a €100-million fund in Europe.
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