Social media analytics firm Socialbakers has tracked more than 10 million Facebook Pages and Places plus billions of individual user interactions in order to determine who the most popular, engaging and influential presidential candidates are on Facebook. Not surprisingly, incumbent Obama has the most Facebook fans, which is one way to measure “popularity.” That’s not necessarily the fairest way in this case, given that many of those supporters arrived during Obama’s previous campaign efforts.
To determine its findings, Socialbakers tracked interactions between December 1st and 31st to measure engagement and changes in online candidate popularity for all eight Democratic and Republican presidential political candidates on Facebook. The company plans to do the same for January’s New Hampshire primary, upcoming debates and other newsworthy events.
Below, are the firm’s key discoveries.
TL;DR: Obama has the most fans, Ron Paul currently has the highest viral reach, Michelle Bachmann leads in person-to-person interactions, but Obama leads with 50% of total interactions.
Viral Reach (The total reach for each candidate when people “like” and comment, multiplied by the average number of friends per Facebook user to provide a comparable number)
Peer-to-Peer Interaction (all debates, comments, conversations to each other’s posts on candidate’s page)
Candidate’s Facebook Fans:
More details on each candidate are available on Socialbaker’s new microsite for the elections, which includes details on each candidate.
Socialbakers is a user friendly social media analytics platform which provides a leading global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. Since 2009 Socialbakers has continuously developed social measurement tools allowing companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. As of November 20, 2012, Socialbakers employs more than 160 highly trained staff members, dedicated to serving more than 1000...