Both Netflix’s brand and shares have been battered this year after price hikes last summer and the botched attempt to spin off the DVD rental business. Netflix was roundly criticized for its miscommunication with customers, but what’s been the actual effect? Citi analysts Mark Mahaney surveyed almost 10,000 former and current Netflix customers to find out.
While overall satisfaction levels did decline, 57 percent of consumers surveyed are still either “very satisfied” or “extremely satisfied.” That number is down from 83 percent in May, with a big drop in the number of people who are “extremely satisfied” coming down from 50 percent to 18 percent. (The “very satisfied” category actually grew 6 percent). Netflix is essentially holding its own. What’s more, it actually increased its lead over Hulu among respondents. Asked which websites they use to watch movies or TV shows online, 27 percent said Netflix, versus 15 percent for Hulu. → Read More
There’s been a recent interesting trend in the tablet market: devices 8 inches and smaller that are as powerful as their bigger cousins but considerably more portable and convenient. In this episode of Fly Or Die we talk about the mid-size trend and decide whether a smaller tablet makes for a better tablet.
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Playdom’s Gardens of Time took the #1 spot of Facebook’s Most Popular Games of 2011 list. But wait, Zynga’s CityVille was ranked #3 despite peaking at over 100 million monthly active users and 21 million daily active users — far more than Gardens of Time’s peaks of 17 million MAU and 4 million DAU, or its current stats according to AppData. That’s because Facebook’s list was mostly based on Yes / No user surveys of whether they’d recommend the game, and hardly on active user count like it said
It’s almost as if Facebook used its cloudy methodology to keep Zynga from completely dominating the list, as the Mark Pincus machine currently owns all 5 Facebook games with the most DAU and still ended up with 4 of the top 10 spots on Facebook’s list. → Read More
Just last week, Google was promoting the fact that “Google+” was the No. 2 fastest-growing search term of the year in its annual Zeitgest list. And it did have an amazing pop when it hit “10 million members” a couple weeks after launch last summer. People wanted to know what this new Google+ thing was all about. And since it didn’t exist the year before, on a percentage basis the growth in the number of searches for the term was astronomical.
If you are not paying close attention and hear that “Google+” was the No. 2 search term of the year, you might assume that a lot of people are still searching for it. But you would be wrong. The Zeitgeist site shows all sorts of stats about that pop in searches for “Google+” back in July.
What you won’t find there is the overall trend of searches for the term, and the fact that searches have been declining. → Read More
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